Email marketing is one of the most efficient advertising methods in the internet and provides an annual increase of turnover that goes into the millions. Although a lot of dubious providers in this branch create a stir and upset users with spam mails, there can also be achieved a significant growth of the website’s visitors and sales by making use of professionally planned advertising mails and a well-conceived marketing. Thus, getting the advertising planned by experts, is very important.
Those of us who want to make money with email marketing should follow some rules and have to make sure to convince their recipients with specific marketing strategies as well as creative content. The media company yeebase has gathered some facts, in order to find out how to be successful with email marketing. In their studies you can find out that almost 44% of recipients actually make a purchase due to an advertising email that was sent to them. This is exemplified by newsletter emails sent by delivery services and draper’s shops. Moreover, 33% of the recipients tend to open advertising mails only because of the subject line. This is also the reason why it is so important to provide emails with convincing headings and catchwords. Also, it has been proven that emails which contain personalised subject lines are more likely to get read. There is even more to it than that, but it all shows the complexity of efficient email marketing. If it is not your intention to disappear in some spam mail account, you should only trust in expert knowledge and professional marketing.
Email Marketing – Unpleasant Spam Or Specific Marketing Strategy?
First of all, it should be said that a well-conceived and structured advertising email should not be mistaken for an unpleasant spam email sent by a dubious provider. The often used and convenient newsletter can be taken as a striking example for an appropriate advertising email. The newsletter is often sent, when a user has asked for it beforehand. Thus, the user does not only agree with being provided with a newsletter, but also shows interest in getting one. The user actually expects that the advertising email is sent to him or her and is also willing to read its content. Only you are able to create the content of your email. Hence, it is up to you whether you like to include special offers and discounts. Nevertheless, there are also other forms of advertising mails that can be sent out by distribution lists or something similar. Also, an accurately defined concept always has to be developed to guarantee that recipients take notice of the emails and open and read them.
When it comes to email marketing, every single step has to be elaborated. Only by doing so, you can prevent your emails from getting lost in the wide range of emails that are sent out each day and move your recipients to visit your website. Having the experts from JS Creative Services on your side, you can relate on an experienced team, which works together with you on an individual marketing strategy and makes you get even more customers.
Creating Successful And Modern Email Marketing
In contrast to many other advertising means, email marketing seems to be an affordable and promising option. Hardly anybody can live nowadays without having an email address and using it on a daily basis. Modern companies have been sensible of this fact already a long time ago and provide their customers and interested parties with emails each day. Thus, they attract more and more users and are able to increase the amount of purchases on their website. Eventually, it all depends on the design and the content of the advertising email. Only when the advertising email can stand out and does not get lost, it will be successful.
When conceptualising and preparing email marketing, you should leave nothing to chance. Our experts at JS Creative Services have been working in this branch for ages and would be happy to help you design individual and creative advertising emails. We are happy to advise you and make your business even more successful.