When companies take a look at the “man in the mirror”, they actually recognise a “thriller”. Often times, the problem is a lack of an obvious identity. As a result, “they don’t care about us” which is “bad”. When Michael Jackson starts singing, everybody will know within a few seconds who is actually singing. Being surrounded by plenty of competitors, companies have to have a distinctive recognition value, in order to be able to stand out. Thus, the corporate identity as well as the corporate image of your business should be considered essential aspects for your branding.
No matter if “black or white”, with JSCS “you are not alone” und soon will be able to reach number one on the business charts.